If ever you are tempted to use a trendy, Christian-specific cliche’ or code-word when a perfectly acceptable “pedestrian” word or phrase will do, please don’t. It’s very off-putting – even to me – and I’m a Christian. I still remember what it was like on the outside looking in. When two or more Christians were engaged in conversation, their choice of vocabulary often seemed very cliquish or exclusionary. But then again, that may just be me, and as many of you know, my view of the world is ever so slightly askew.
What we at first deem useless might end up being the next bestseller. It can be the product's novelty, fun factor or sheer stupidity. Whatever the case, just remember there's always room on the market for an original business idea.